Pernod Ricard has announced the acquisition of a minority stake in Almave, the non-alc blue agave-based spirit brand, co-founded by Formula One champion, Lewis Hamilton and Casa Lumbre’s Iván Saldaña. 

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Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

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